For those interested in starting their own business, becoming a product manager, or going into advertisement then a marketing degree is the first step to accomplishing your goal. These jobs require research capabilities, impactful communication skills, knowing how to work with others, and a creative mind to come up with new attention-drawing ideas. But where do you learn more in order to start?

Below we’ve created a list of the topmost affordable online colleges to attend if you’re interested in earning a marketing degree online.These schools aren’t just going to assist you in obtaining a marketing degree, they’ll encourage you to go further.

Earning a degree is nothing if you can’t acquire a job after graduation. These top-notch post-secondary schools will challenge you, and encourage you to push the boundaries of your knowledge. You’ll participate in internships and have the chance to practice your skills in a professional setting. Studying at one of these schools will increase your chances of earning a job before you graduate.

Methodology

All schools considered for these rankings

  • Are regionally or nationally accredited
  • Offer at least one fully online marketing degree (with no more than two weeks of required in-person work)
  • Were collected from official accrediting agency websites.

Schools are ranked solely by the average net price as released in the most recent IPEDs database collected in July 2023

Online Programs That Might Interest You

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

2024 Most Affordable Online Colleges for Marketing Degrees

RankSchoolAverage Net Price
#1Eastern New Mexico University-Main Campus$4,994
#2The University of Texas of the Permian Basin$8,106
#3Louisiana State University – Shreveport$8,536
#4Missouri Southern State University$9,607
#5Grantham University$10,099
#6Southeastern Oklahoma State University$10,426
#7Clayton State University$10,635
#8American Public University System$11,144
#9University of North Carolina at Pembroke$11,160
#10Western Governors University$11,835
#11Columbia Southern University$12,474
#12Georgia Southwestern State University$12,567
#13Minot State University$12,993
#14Arkansas State University$13,430
#15Fort Hays State University$13,515
#16University of Central Missouri$13,953
#17Peru State College$15,652
#18University of Arkansas at Little Rock$15,868
#19Bemidji State University$16,476
#20University of the Potomac$17,867
#21West Texas A & M University$18,060
#22Kennesaw State University$18,212

10 Best Affordable Colleges for Online Marketing Degrees

1. Eastern New Mexico University-Main Campus

Average Net Price: $4,994

School Type: Non-Profit
School Accreditation: HLC
Acceptance Rate: 33%

Eastern New Mexico University-Main Campus (ENMU) offers an online Bachelor of Business Administration (BBA) degree with an emphasis in Marketing. The program is 120 credits total and can be completed 100% online.

The curriculum of the program covers a wide range of topics in marketing, including:

  • Marketing principles
  • Consumer behavior
  • Market research
  • Advertising
  • Public relations
  • Sales
  • Digital marketing
  • Social media marketing
  • Marketing analytics

Students in the program will also gain hands-on experience through internships and capstone projects.

The BBA degree with an emphasis in Marketing from ENMU can prepare graduates for a variety of careers in marketing, such as:

  • Marketing manager
  • Advertising manager
  • Public relations manager
  • Sales representative
  • Digital marketing specialist
  • Social media marketing specialist
  • Marketing research analyst

To be eligible for the program, students must have a high school diploma or equivalent and have completed prerequisite courses in math, English, and social studies. Financial aid is available to eligible students.

2. The University of Texas of the Permian Basin

Average Net Price: $8,106

School Type: Non-Profit
School Accreditation: SACS COC
Acceptance Rate: 65%

The University of Texas of the Permian Basin powers marketing careers through two flexible online degrees:

The Bachelor of Business Administration in Marketing furnishes comprehensive training for careers in marketing, advertising, PR, and related fields. By exploring market research, consumer behavior, product development, pricing, and promotion, students gain well-rounded expertise. Hands-on learning comes through internships and capstone projects.

For focused digital marketing skills, the Undergraduate Certificate in Digital Marketing immerses students in SEO, social media marketing, email marketing, and cutting-edge strategies.

With accredited programs offered fully online, UTPB makes respected marketing education accessible from anywhere.

Whether seeking broad training or specialized digital marketing skills, UTPB provides flexible online degrees to skillfully propel marketing careers.

3. Louisiana State University-Shreveport

Average Net Price: $8,536

School Type: Non-Profit
School Accreditation: SACS COC
Acceptance Rate: 91%

Louisiana State University-Shreveport propels marketing careers through its flexible, accredited online Bachelor of Science in Marketing degree. With concentrations in Advertising and Design or International Business, the AACSB-accredited program prepares students for diverse marketing roles.

Catering to working professionals, LSUS offers fully online classes accessible 24/7 to accommodate any schedule. Learners can progress at their own pace.

The curriculum furnishes training for advertising, PR, research, sales, product management, brand management, digital marketing, and more.

Eligibility requires a high school diploma and meeting admission standards. Transfer students can apply up to 75% of degree credits.

For an accredited marketing degree with maximum flexibility, LSUS delivers an affordable, self-paced online program to skillfully launch marketing careers.

4. Missouri Southern State University

Average Net Price: $9,607

School Type: Non-Profit
School Accreditation: HLC
Acceptance Rate: 97%

Missouri Southern State University propels marketing careers through its accredited, fully online Bachelor of Science in Business Administration with a Marketing Emphasis. The 120-credit program readies students for roles like marketing manager, product manager, brand manager, and digital marketing manager.

Over 4 years, learners conquer courses in principles, consumer behavior, research, communications, digital marketing, business law, and a capstone applying skills to real-world problems.

With asynchronous online delivery, MSSU makes respected marketing education accessible from anywhere, on any schedule.

By holding a high school diploma or equivalent, meeting minimum GPA requirements, and submitting test scores, applicants pave their admission path.

Through robust curriculum, flexible access, and reputable accreditation, Missouri Southern State University empowers marketing career success online.

5. Grantham University

Average Net Price: $10,099

School Type: For-Profit
School Accreditation: DEAC
Acceptance Rate: Open Admissions

Grantham University propels marketing careers through its flexible online Bachelor of Arts in Business Administration concentrating in Marketing.

The curriculum immerses students in research, advertising strategies, social media marketing, consumer behavior, analytics, sales management, branding, content creation, communication, and more.

Learners gain hands-on expertise through internships and extracurriculars.

Offered entirely online, Grantham makes marketing education accessible from anywhere at students’ own pace, with the average timeline being 4 years.

Eligibility requires a high school diploma or equivalent and meeting GPA requirements, plus potential placement testing.

While costs vary based on credits, financial aid alleviates tuition burdens.

With robust training in high-demand skills, Grantham powers marketing success through career-focused online curriculum and flexible access.

6. Southeastern Oklahoma State University

Average Net Price: $10,426

School Type: Non-Profit
School Accreditation: HLC
Acceptance Rate: 74%

Southeastern Oklahoma State University propels marketing careers through two flexible online degrees:

The 124-credit Bachelor of Business Administration in Marketing furnishes the business and marketing fundamentals to build interpersonal, creative, and analytical skills. Courses dive into research, consumer behavior, advertising, public relations, and more.

The accelerated 36-credit Master of Business Administration in Marketing Leadership focuses on the strategic use of marketing to achieve organizational goals. Students master marketing strategy, social media marketing, data analytics, and beyond.

Offered 100% online with flexible start dates, SE removes barriers for busy students to complete degrees on their schedules.

Admission requires a bachelor’s degree and 2.5+ GPA from an accredited institution.

Whether launching or advancing a marketing career, SE powers student success through flexible, online degrees focused on in-demand marketing skills.

7. Clayton State University

Average Net Price: $10,635

School Type: Non-Profit
School Accreditation: SACS COC
Acceptance Rate: 63%

Clayton State University propels marketing careers through two flexible online degrees:

The 120-credit Bachelor of Business Administration in Marketing immerses students in market research, product development, pricing, promotion, distribution, and specializations like digital marketing or consumer psychology. Learners can complete the program in 4 years.

Designed for working professionals, the accelerated 18-month Master of Business Administration in Digital Marketing arms students with the latest digital marketing strategies. Through hands-on learning, students master search optimization, social media marketing, email marketing, and executing digital campaigns.

With completely online delivery enabling learning from anywhere, coupled with adaptable scheduling, Clayton State removes barriers for busy students to advance.

Admission requires a bachelor’s degree and 2.75+ GPA from an accredited university. Despite varying costs, financial aid makes earning these degrees affordable.

Whether launching or advancing a marketing career, Clayton State University’s online degrees provide flexible, specialized training without compromising quality.

8. American Public University System

Average Net Price: $11,144

School Type: For-Profit
School Accreditation: HLC
Acceptance Rate: Open Admissions

American Public University System (APUS) propels marketing careers through its flexible online Bachelor of Arts in Marketing degree.

The curriculum immerses students in critical skills like research, advertising, public relations, sales promotion, strategy, consumer behavior, ecommerce, pricing, accounting, finance, and management.

With asynchronous online delivery, APUS accommodates working learners and self-paced study. Streamlined credit transfer also expedites completion time, typically 4 years.

Meeting just a high school diploma or equivalent and university requirements clears the path for admission.

By conquering this career-focused curriculum with scheduling flexibility, students gain versatile skills to thrive in the flourishing marketing field. APUS empowers success through accessible online education tailored to working professionals.

9. University of North Carolina at Pembroke

Average Net Price: $11,160

School Type: Non-Profit
School Accreditation: SACS COC
Acceptance Rate: 92%

UNCP presents an engaging opportunity through its online Bachelor of Science in Business Administration – Marketing degree program. This program propels students towards thriving careers in marketing, advertising, public relations, and interconnected domains.

With a duration spanning 120 credit hours, this program facilitates completion within four intensive years of full-time study. The curriculum employs eight-week online modules, fostering a dynamic learning experience.

The program encompasses an array of pivotal courses, including:

  1. Marketing Principles
  2. Exploring Consumer Behavior
  3. Navigating Marketing Research
  4. Mastering Advertising and Promotion
  5. Crafting Public Relations Strategies
  6. Guiding Marketing Management
  7. Embracing International Marketing
  8. Unveiling Marketing Analytics
  9. Harnessing Social Media Marketing

Admission prerequisites encompass possession of a high school diploma or equivalent, coupled with meeting the university’s minimum GPA standard.

Delivered by the same adept faculty as the on-campus counterpart, the online program secures accreditation from the esteemed Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Program costs oscillate based on credit load per semester, with financial aid accessible to eligible students.

Graduates emerge equipped for diverse avenues in marketing, advertising, public relations, and beyond. Prospects span businesses, nonprofits, governmental bodies, and educational establishments.

10. Western Governors University

Average Net Price: $11,835

School Type: Non-Profit
School Accreditation: NWCCU
Acceptance Rate: Open Admissions

Western Governors University (WGU) offers two online marketing degrees:

  • Bachelor of Science in Business Administration (BSBA) with a focus in Marketing: This degree program is designed to prepare students for a variety of careers in marketing, including marketing research, advertising, public relations, and social media marketing. Students will learn about traditional marketing concepts, as well as digital and emerging methods, data literacy, and customer-focused strategies.
  • Master of Science in Marketing (MSM): This degree program is designed for students who want to advance their careers in marketing. Students can choose to specialize in digital marketing or marketing analytics. The digital marketing specialization focuses on creative skills in e-commerce, social media, and email marketing. The marketing analytics specialization focuses on more technical skills in analytics and SEO.

Both of WGU’s online marketing degrees are accredited by the Northwest Commission on Colleges and Universities (NWCCU). WGU is also a member of the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

WGU’s online marketing degrees are taught entirely online. Students can access courses and materials 24/7 through WGU’s online learning platform. Students work at their own pace and can complete the programs in as little as 6 months or as long as 6 years.

To be admitted to WGU’s online marketing degrees, students must have a high school diploma or equivalent. They must also have some college-level coursework in business or marketing.

The cost of WGU’s online marketing degrees varies depending on the program and the student’s residency status. In-state students pay $3,620 per six-month term. Out-of-state students pay $4,530 per six-month term.

WGU offers a variety of financial aid options to help students pay for their education. These options include scholarships, grants, and loans.